Automated Content Engine for Viral Social Media Posts (Make.com)

 – AI-Powered Research, Copywriting & Auto-Publishing System

Turn your social media into a 24/7 AI-powered content factory.
The Automated Content Engine is a complete Make.com workflow that discovers trending topics, performs AI research, crafts unique multi-platform posts, and publishes them automatically — no human needed.

Built for creators, agencies, and brands that want consistent, high-performing content without spending hours brainstorming, designing, and scheduling. This system merges intelligence, creativity, and automation into one seamless pipeline that never sleeps.

What This Workflow Does

1. Discover & Analyze Trending Content

• Continuously pulls the latest, high-performing articles from your chosen RSS feeds.

• Uses Perplexity AI to extract key insights, summaries, and data-backed highlights.

• Filters out irrelevant or outdated posts, ensuring only viral-worthy ideas enter the system.

2. Generate AI-Crafted Posts & Visuals

• GPT-4 condenses each article into a compelling short summary (under 35 words).

• Automatically generates creative Midjourney-style prompts for visual storytelling.

• Each post is rewritten by specialized AI copywriters trained for each platform:

  • Facebook: Conversational and storytelling tone.

  • Instagram: Emotion-driven, aesthetic, and caption-optimized.

  • LinkedIn: Professional, thought-leadership angle.

  • Twitter/X: Punchy, short, and viral-ready phrasing.

3. Approval & Publishing Management

• Every content piece (summary, image prompt, caption, hashtags, research note) is stored neatly in Airtable.

• Review and approve posts with a single click — the system automatically detects “Approved” status.

• The workflow then triggers the publishing sequence for all connected platforms.

4. Fully Automated Multi-Platform Publishing

• Instagram: Uses DALL·E 3 to generate visuals and posts them instantly with captions.

• Facebook, LinkedIn, and Twitter/X: Auto-publish via official APIs using formatted post templates.

• Automatically adds hashtags, source credit, and brand mentions.

Tools & Integrations

• Make.com – workflow automation engine

• Perplexity AI – research and content analysis

• OpenAI GPT-4 – AI summarization and content generation

• Midjourney (Prompt Style) – creative image prompting

• DALL·E 3 – AI image creation for posts

• Airtable – content management & approval system

• Facebook, LinkedIn, Instagram, Twitter APIs – auto-posting system

What You Get

• Fully functional Make.com JSON scenario

• Prebuilt Airtable base for content review and management

• Midjourney-style prompt templates for creative visuals

• Detailed setup guide with API integrations and workflow steps

Requirements

• Make.com account

• OpenAI API key

• Perplexity AI account

• Airtable account

• Facebook, LinkedIn, Twitter, Instagram API access

Perfect For

• Marketing agencies running multiple brand accounts

• Content creators posting daily or scaling their content game

• Startups and brands maintaining consistency across all channels

• Freelancers who want to offer “AI content systems” as a service

Why This Workflow Is Powerful

Creating daily viral posts requires research, writing, visuals, and timing — all time-intensive.
This automation removes the bottlenecks by combining AI creativity with Make.com’s orchestration power.

You get trend-driven, SEO-optimized, platform-specific posts without doing any manual work.
From discovery to publish, every step happens automatically — ensuring your social media never sleeps.

With this system, you can scale your content 10x, reduce marketing costs, and grow your audience — completely on autopilot.