Automated Personalized Video Outreach System ( Make.com)
AI-Powered Script Generation, Website Summarization, Auto-Voiceover, Auto-Video Rendering & Email Delivery (Airtable + Claude AI + ElevenLabs
Transform your outreach into a fully automated, hyper-personalized video machine with this Text-to-Video Personalized Outreach Automation System.
Built using Airtable, Make.com, Claude AI, ElevenLabs, ScreenshotOne, Creatomate, Google Drive, and Gmail, this workflow completely eliminates manual work from prospecting, script writing, video editing, or sending personalized videos.
This automation turns a simple prospect URL into a complete unique outreach video — automatically.
🚀 What This Automation Does (Step-by-Step)
1. Airtable Trigger – New Lead Added
Whenever a new lead enters Airtable, the automation starts instantly.
The system reads fields such as:
- Lead Name
- Website URL
- Status
2. Website Content Extraction
The automation fetches the lead’s website using HTTP GET and extracts the entire HTML content.
3. Convert Website → Clean Text
Using HTML-to-Text conversion, the webpage is cleaned and converted into readable text for AI analysis.
4. Claude AI: Website Analyzer
Claude AI analyzes the website and:
- Detects the industry
- Understands services/products
- Identifies problems & opportunities
- Generates a 35-word summary
- Creates core features list
5. Claude AI: Personalized Video Script
Claude writes an 80–100 word fully personalized outreach script, based on:
- Lead website content
- Opportunities for improvement
- AI automation suggestions
- Friendly, conversational tone
This script is unique per lead — no repetition.
6. ElevenLabs: AI Voiceover Generation
The script is turned into a real-human-sounding voiceover using ElevenLabs Turbo Voice.
7. ScreenshotOne: Website Scrolling Video
The automation records a dynamic scrolling video of the lead’s website.
This becomes the background B-roll.
8. Google Drive: Save Audio + Video
Both voiceover & video are uploaded automatically for later rendering.
9. Creatomate: Final Video Generation
Using a Creatomate template, the automation merges:
- The voiceover
- The website scrolling background
- The lead’s name
A polished, personal outreach video is generated — automatically.
10. Fully Automated Email Delivery
The final video is sent to the prospect using Gmail with a personalized email:
- Lead’s name included
- Video link included
This completes the entire personalized outreach—without you touching anything.
🎯 Perfect For
- Agencies
- Freelancers
- Cold outreach teams
- SaaS businesses
- Entrepreneurs doing personalized sales outreach
- Anyone who wants automated, scalable video prospecting
🧩 Tools Included in This Automation (From JSON)
Platforms & Integrations
- Airtable Trigger
- HTTP GET (website fetch)
- HTML → Text converter
- Claude 3.5 Sonnet AI
- ElevenLabs TTS
- ScreenshotOne Animated Website Recording
- Google Drive (Audio & Video Upload)
- Creatomate (Final Video Renderer)
- Gmail (Automated Delivery)
AI Models
- Claude 3.5 Sonnet
- ElevenLabs Turbo Voice
⭐ Key Features
- Fully automated workflow
- Hyper-personalized scripts
- AI voiceover generation
- Automated B-roll creation from prospect’s website
- Professional video rendering
- Auto-email delivery
- Scalable for 100s of leads/day
- No manual editing needed